Brand Takeoff

Get your brand off the ground and align it with your ambitions.

This is a branding package for founders who are a little scared of their dreams, but ready to make the leap.

What’s included?

Discovery Session

As the first step of the brand strategy process, we will guide you through different questions to help you articulate your vision, goals and concerns. We will probe for insights that help with positioning your brand. This will serve as the basis of our research.

Refinement Session

We will take the information from the first session and our research and put together recommendations for your brand’s positioning, audience and other differentiators. We will discuss these in the refinement session and determine if we are on the right track.

Optimization Session

We will prepare a full brand strategy document that outlines the brand’s mission, audience, positioning, reasons to believe, personality, tone of voice, goals and next steps. We will review this document in our third session and make any necessary changes live.

Stylescapes

We will translate the brand strategy into two distinct visual directions for you to choose from. This stage is crucial in ensuring we are aligned before design work begins. Stylescapes are similar to moodboards but more precise.

Visual Identity Design

Building on the agreed visual direction, we will design a logo, brand elements like icons and patterns, and brand collateral like stationery and company swag. The package includes up to 10 collateral applications.

Brand Guidelines

When the design work is complete, we will deliver a comprehensive brand guidelines document outlining how to use the logo and other brand elements, colours, fonts, imagery, and any relevant information for future reference.

Go from vision to execution.

Building a business can be deeply personal, but as a founder, you owe it to yourself to ensure that all your efforts and ambitions resonate with your audience.

We get you and we’re here to make sure they get you too.

All prices are in CAD.

Add-Ons

Not sure if this package is right for you?

Book a free 15-minute consultation with our founder to make sure.

DIY-preneur?

Save on the Brand Takeoff package by taking a DIY approach.

We will develop your brand strategy and visual direction, then you DIY the execution and check back in with us afterwards. Here’s how it works:

  1. Discovery Session (90 minutes)

  2. Refinement Session (60 minutes)

  3. Optimization Session (60 minutes)

  4. Visual Direction Workshop (90 minutes)

  5. Two Check-ins (60 minutes each)

 FAQs