Jokuba

SERVICES: BRAND DESIGN, PACKAGE DESIGN, ART DIRECTION

Jokuba is a wellness brand centered on the joy of self-care.

This project was focused on crafting the visual identity of the brand as a whole as well as its three core scent profiles: lavender, rosewater, and mint.

The visual direction is intentionally playful; leveraging color and patterns to communicate the glee the brand stands for. The typography is bold but clean, much like Jokuba’s product line.